Exciting Stores in K11 Musea that You Won't Find Elsewhere in HK

Nana Team
7 October, 2020

Malls have long occupied an important social space in Hong Kong, a city famed for its bustling streets and love of retail therapy. So, it’s not surprising that Hong Kong’s newest mall – K11 Musea – has been generating buzz! The glitzy, 1.2-million-square-foot space intentionally blurs the lines between shopping mall, art gallery and cultural hot spot, with creative exhibits scattered throughout, conceptual cafes and even a nature park eight-stories in the air. 

To create K11, Adrian Cheng has pulled out all the stops to create a one-of-a-kind retail experience, particularly enlisting ‘100 Creative Powers’ to mastermind the architecture, interiors and artwork. There’s such an array of experiences available within K11 Musea alone that it can feel daunting to navigate. To help you get the most out of a visit, read on for highlights of its exclusive stores that you won’t find in any other mall in Hong Kong. 

MoMa Design Store 

A true mecca for design lovers and those searching for the ultimate thoughtful gift or memento, MoMA Design Store offers curator-approved products that bring quality, creativity and design innovation to everyday living. In store, you can shop an array of products, featuring the likes of furniture, speakers, toys, games, lighting, tech innovations, design books, home decor, jewellery, accessories and more. 

What’s more, lovers of the arts will be pleased to hear that every purchase made supports ground-breaking exhibitions at The Museum of Modern Art (MoMA) in New York City. Although, you’ll still need to travel to New York to visit one of the oldest and largest contemporary art institutions in the US and, indeed, the world – but at least now you can enjoy its art in the form of everyday objects inspired by the artists who have exhibited at the museum. 


Zimmerman, RTA, Re/done, Jacquemus, Ganni, Bottega Veneta, The Attico, Alessandra Rich, Miu Miu and Chloé! There are not many shops that carry pieces from both luxury houses and avant-garde streetwear brands. K11 Musea houses the first Hong Kong flagship of Antonia, the Milan-based multi-brand boutique founded by style mavens and power couple Antonia Giacinti and Maurizio Purificato. 

If you are in the know, you might have already visited Antonia’s Macau outpost, located at The Parisian Macao. But now, Hong Kong fashionistas no longer need to take a ferry to Macau for a one-of-a-kind shopping experience. Furthermore, the hyper-realistic mannequins on the shop floor are made using 3D scanning and print technologies which display seasonal looks for Instagram-worthy moments. We’ve got to admit that this boutique creates an unparalleled fashion experience for global millennials. 

Fortnum & Mason 

A British mainstay with a long legacy, Fortnum & Mason was founded in 1707, the same year as Great Britain itself. Customers can expect a selection of F&M’s signature food products, in addition to Hong Kong-exclusive items in the bold and colourful displays. The perennially popular biscuits are a must-try, sold in F&M’s iconic keepsake tins; shoppers can also munch on the freshly baked in-store biscuit samples. 

Peruse the condiments shelves stocked with marmalades, preserves and honey, or meander down the savoury food aisles with household products from smoked salmon to artisanal cheeses, premium caviar and more. From specialty teas to a full line of tea accessories, Fortnum & Mason delights with a tea-riffic selection – hence making it the quintessential British tradition it is today.Don’t miss the overflowing F&M hampers perfect for gifting this holiday season.

Save The Duck

For those who take their eco-stance seriously, Save the Duck has lots more to offer than the likes of Moncler or Canada Goose! Save the Duck currently offers seasonal collections: lightweight or rain jackets for the summer and heavy parkas and coats for the winter. The parkas and puffer jackets – which are the company’s bread and butter – feature a cutting-edge synthetic padding known as Plumtech, which is breathable and ultralight.

Styles come in fabrics ranging from nylon to vegan leather and eco fur. Its recycled collection (distinguished by its green duck label) offers jackets made from 100-percent recycled plastic and other materials. The ocean collection, symbolised by a blue duck, features styles made using recycled polyester from plastic bottles and recycled nylon from fishing nets. We’re lovin’ this fashion with a conscience! 

Moda Operandi

Yes, the first Moda Operandi showroom to hit Asia is in Hong Kong’s K11 Musea! This luxury online retailer provides a platform for clients to pre-order next season’s runway looks directly from the designers. While the website offers a breadth of brands, from new players to stalwarts, it’s built a niche for its selection of emerging labels and brands that make you feel in the know and offer investment pieces.

The uniqueness of the fashion pieces/vintage jewellery and the speed at which they can be bought, straight from the runway, answer to the changing needs of today’s consumers – they want things new and now. In a true online-to-offline experience, Moda Operandi showroom in K11 Musea is the perfect platform to inject a much-needed dose of energy into Hong Kong’s retail scene, saturated as it is with the same names for ladies with impeccable taste and eye for spotting what is cool.

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