How Celebrities are Making their Mark in the Beauty Industry

Veronica Yoo
26 August, 2020

Celebrity founded fashion and beauty brands saw a boom not so long ago but it already seems like everyone just can’t wait to join the bandwagon. So what is it about celebrity backed brands that have so much influence on customer behavior? With the rise of social media, fans are now getting a much closer reach to their favorite celebrities. The level of built trust between fans and celebrities only exasperate our need to relate to our favourite stars. To uncover the success of celebrity beauty brands, we share with you how different celebrities innovate their own niche in this competitive industry.

Redefining Shade Inclusivity with Rihanna

Let’s be real, we were all underprepared for the boom that the legend Rihanna has had bestowed on us when she launched her beauty brand Fenty Beauty. With her launch, the brand has received much praise for their products performance but the singer’s influence goes beyond her brand to the whole industry as she created a new standard of shade inclusivity that was showcased in her 40 shade range for her foundation – of which has now been expanded to 50!

Another product that was on the spotlight was the Killawatt highlighter. Buttery smooth with minimal fallouts and packed full of pigment – the highlighter provides a flawless finish that does exactly what a highlighter should do – highlight! Nana’s favorite has got to be the shade Trophy Wife. A gorgeous reflection when the sunsets or when the camera flash hits your face, it’s a flattering shade for all!

Going Organic with Miranda Kerr

Supermodel turned CEO, Miranda Kerr launched her beauty range KORA Organics way back in 2006. Kerr’s objective with the brand was to provide certified organic  products that not only provides results but to nurture your wellbeing – and that she did. Her products take aromatherapy in high regards to uplift your spirit and creating positive energy. Products are also made with certified organic ingredients, absent of any toxic chemicals.

Of all their stellar production, the secret to their success has been their Noni range. Foreign to most, noni is a superfood know for its healing and rejuvenating properties. Kora Organics, best seller item the Noni Glow Face Oil is jam packed with complimentary oils such rosehip and pomegranate to give your skin a radiant glow.

Transparent Ingredients with Jessica Alba

Another celeb that has joined the organic skincare bandwagon is Jessica Alba with Honest Beauty. The Honest Company is a wellness brand that produces  products from beauty to cleaning to baby wear. Specifically to its skincare line, Honest beauty’s ethos is the idea that your body matters and you shouldn’t have to choose between what works and what’s good for you.

From facial cleansers to liquid lipstick, Alba really proved to us that sometimes less really is more. Her most praised product that we can’t wait to get our hands on is the Extreme Length Mascara + Lash Primer. The mascara duo offers a two in one functionality with a primer on one side and mascara formula on the other, guaranteeing your mascara to have less fall outs and stay on throughout the day.

Get plump lips with Kylie Jenner

Reality show star turned entrepreneur, Kylie Jenner really made an effort to show the world that she is much more than the what her last name has to offer. With the debut of Kylie Cosmetics. The brands signature Lip Kit – inspired from her insecurity of her thin lips, she has made her mark in the beauty industry that has changed how we apply lip wear.

Since the success of the lip kit, she has ventured out to experiment more with other makeup products such as highlighters and eyeshadow pallete and has also recently launched her own skincare line Kylie Skin. While some love it and some hate it, the Kylie Jenner Sorta Sweet Palette will definitely be in our checkout bag for the coming winter season!

Goop Empire with Gweynth Paltrow

We first heard of Goop way back in 2008 as an email newsletter. But it’s 2020 now and the small newsletter has grown into an all-around e-commerce shop, podcast, magazine and even a Netflix reality show. Under the group, its in-house beauty brand Goop Beauty was formed. While the brand is no stranger to controversy such as their Nasa Spacesuit healing stickers, we can say their beauty department is smooth sailing.

Centered around wellness, their Goop Glow Microderm Instant Glow Exfoliator has been all the rage! A staplein Paltrow’s daily routine, this exfoliator provides the effect of a microdermabrasion that delivers the benefits of both physical and chemical exfoliation. While the tub comes at a hefty price of USD125, users have said its effectiveness makes it worth it – which, to be fair a single microdermabrasion facial alone can cost you more than USD100 – it may be more cost effective than one may think.

Shedding light on Mental Illness with Selena Gomez

The latest celebrity to enter the beauty industry is no other than, Selena Gomez. Her new line of work, Rare Beauty, is planned to launch on September 3rd in Sephora and their site. Fans have been given teasers from Selena in her music video ‘Boyfriend’ where she was seen wearing her own products. Beyond that, Gomez has already accumulated a whopping 1.3 million followers on their Instagram page, providing teasers for fans awaiting for its launch.

While we have yet to discover what the brand will offer to its customers, what we do know is that all the products will be 100% vegan, cruelty free and will focus on giving back to the community. Their main aim is to raise USD 100 million for their Rare Impact Fund – to help address the gaps in mental health services for underserved communities. Her line will include lipsticks, eye products blushes and highlighters.

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