Curvy Couture: Plus-size fashion brands you should check out

Cherry Chan
26 December, 2020

Every fashionista has her vision of her wardrobe and her favourite clothing brands to hit up, you can just go to a store and purchase your clothing directly off the rack; but for plus-size shoppers, it’s not just as simple. With most brands being limited in sizes to cater for the mass population, plus-size fashion is a rare find in Hong Kong. However, here are six brands who have plus-size clothing fit for any fashionista at any size!

Fashion Corner Plus

Founded in 2014, Fashion Corner Plus is a brand that brings trendy fashion together with comfort to give plus-size shoppers more options to choose from. Being plus size herself, founder of Fashion Corner Plus Makayla Ng understands how hard it is to shop plus size in Hong Kong whilst being fashionable.

In addition to a wide range of clothing options suitable for any occasion or outfit, Fashion Corner Plus has ‘#alljeans’, a line of jeans which are high rise with a stretchy waistband to maximise control and comfort at the same time.

ASOS Design

Being one of the most popular worldwide online retailers for over 850 fashion brands and its own range of clothing, ASOS has also created clothing under their Curve and Plus Size range fit for any shoppers.

From sportswear, lingerie, party-wear and more; the expanse of ASOS’s fashion line for plus size shoppers are endless. With their brand being targeted at young adults, you can be sure to find the latest fashion trends on their website!

Vivid Linen

Vivid Linen’s plus size range is comfortable yet cool. By using 100% pure linen as their material, their clothing is light, breathable and perfect to combat Hong Kong’s heat in the summer.

Each of Vivid Linen’s designs are created in limited quantities to ensure that customers are getting the best designs and tailoring for their products. Aside from shopping from their online website, you can occasionally find Vivid Linen’s store at the Stanley Market to look at the clothing in person.


LoveIt is a brand that helps you to look and feel beautiful no matter your shape, size or age. They pride themselves on designing and selling women’s fashion that balances curves and counteracts sagging with their timeless pieces, fused together with a modern twist.

LoveIt offers a one-of-a-kind service where you can customise your clothing according to your desired fabrics and style combinations, ranging from a sleek pencil dress, a chic two piece co-ord set and more! If you would like a more intimate shopping experience, you can book a private fitting session at their boutique at Lyndhurst Terrace in Central where you can focus on your features, body and your needs.

Marina Rinaldi

Founded in 1980, Marina Rinaldi is a plus size clothing brand belonging to the Max Mara group and is one of the first Italian brands to pioneer in advertising and catering towards plus size women.

As well as introducing the term ‘taglia comoda’, literally meaning ‘comfortable size’ to describe plus size fashion, Marina Rinaldi’s fashion focuses for being suited to softer silhouettes. Visit their stores located in Harbour City, SOGO Causeway Bay and Lee Gardens to make your purchases!


Rosarini’s concept is to design real clothes fit for real women; no matter where you’re headed or what you’re doing, their selections of styles make you feel fabulous, comfortable and the best you can be.

Rosarini’s fashion is suitable for all four seasons, wrinkle free and has a two-way stretch that provides extra comfort for your wear. With classic and timeless pieces available, you can keep adding to Rosarini’s clothing your wardrobe and create multiple outfits ready for any occasion.

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